For the first time ever, Home-Start has a television ad campaign! Home-Start UK have developed the ads as part of a campaign to raise our profile and help us meet the rising demand for our services.
The campaign is called ‘We answer the cries you don’t hear’ and focuses on the struggles parents face. The campaign features three poignant films each showing a parent at a moment of overwhelm. The adverts highlight critical issues such as maternal mental health (“Anxiety”), the impact of the cost of living on families (“Hunger”), and the grief faced by parents with young children (“Grief”). The ads are running on ITV3 until 20 October but you can also see the films here. Let us know what you think!